11 STEPS TO BUILDING YOUR PERSONAL BRANDING ON SOCIAL MEDIA

Personal Branding
What is Personal Branding? Online sharing allows you to create an online persona that reflects your professional skills and personal values. Content you create, react to or share feeds into the public narrative. How you conduct online reflects on your behavior offline. If you are in business, it also influences who or which brands you attract. Building your personal brand on social media is important and takes some work. It could open job opportunities for you or help build valuable connections. Below are 11 steps to ensure your online branding is working for you.

Check Out Best Online Services for Personal Branding

Fully Update Your Social Media Accounts.

Choose the social media accounts that you want to focus on and delete any that is no longer useful. Make sure all your information is complete and accurate, this will help build traffic to the networks you want to showcase your work and remove any content that doesn’t give positive effect to your image.

Identify Your Area of Expertise

The next big step in your personal branding is defining your specialty. Whether it is content creation, or content marketing you need to showcase what you stand for and how your followers should recognize you.

Make Posting Easy with Apps.

Maintaining an online presence, busy days creating content and forgetting passwords can be time time-consuming. However there are apps like; Sprout, Buffet and Hootsuite that connect to social media networks and allow cross-post different networks reducing multiple websites logins.

Share Content On a Regular Basis.

In the early days of social media one would have more followers if they posted a lot of content but times have changed. Today over-posting and sharing leads to annoyance. In order to keep your followers engaged posting 3-4 times a week is recommended. Analyze your posts and identify a pattern that works for you and if you are having trouble having content to share try searching for what is popular among users.

Create & Curate Engaging Content.

When building your personal brand, originality is very important. Sharing content that you have written yourself shows your expertise within your industry. It shows you have knowledge in that field and understand the trends and how it is evolving. Creating engaging content means taking fresh approach to the types of updates you share with your networks. Occasionally Share some of your personal information and own achievements to connect with your audience but ensure you don’t overshare.

Import Your Contacts.

Import your contacts from your phone book or your email into your social media networks to find out how many connections you can get. There are very many people you might already know and are using the same network as you.

Keep it Positive

Building your personal brand is like creating your resume for work. Your resume reflects your professionalism and personality. Always avoid comments that may seem offensive either in religious, racial or political in nature. If you want to voice your opinions as you wish create two accounts one for personal use and the other for professional use where you build career opportunities

Find & Join Groups.

Look for groups that are linked to your specific area of expertise, In doing so you share your insights and build your brand. Choose a small, topic based group that help challenge, motivate ,keep you accountable and help you realize your goals. Don’t be afraid to have conversations in the social media groups and share insights with members.

Develop a Personal Brand Image

You will need a general image that will set you apart and make people know that it is you. This can include your logo, brand colors, social media branding kit etc. Here you will need to hire some professional services. I have made a collection of 5 best professional services you can hire to kick start your brand. I have chosen Fiverr because it is economical, proven and easy to use. You are free to check other freelance services for similar services. The services include – To view the details of the services, scroll to the bottom of this article. More Services Check Out Best Online Services for Personal Branding

Keep Your Brand Voice, Image & tone Consistent.

You must remain consistent with your ideas and the way you present them. Using a personal branding guide you can use to determine the best tone of voice that works best for your brand.

Study Influencers

Develop relationships with influencers. Analyze their networks, posting habits and content to determine what you could do better. Connecting with influencers is a great way of making your brand known.

Best gigs on Fiverr for personal Branding

If you are looking to grow your personal brand on social media, here are 5 best gigs on Fiverr to get you started. I have chosen to review the services on fiverr because it is relatively easy and straight forward to use. If you use other sites like fiverr that offer freelance services you can look out for similar services.

1. Logo Design and Social Media Kit by – Ruliansari

Logo and social media kit

About This Gig

Who am I?

I will design a luxury, minimalist, modern logo for your brand that makes awesome. When you have a logo design to create, we will help you to create it. We will start from the beginning, I will create a logo professional for your brand new platforms to successfully dominate and market your company to specifically fit your goals and target audience.

Why choose me

– original vector no clipart – good communication – support 24 hours – satisfaction 100% – unlimited revision for standard and premium package.

what you will get? – Basic Package

  1 logo design, JPG, PNG

– Standard Package 

2 logo design, JPG, PNG, JPG, PNG, Source files, 3D Mockup

– Premium Package

4 logo design, JPG, PNG, JPG, PNG, Source files, 3D Mockup, B&W, Unlimited Revisions, Social Media Kit (FB cover, Linkedin, Twitter)

2. Brand Evaluation and Strategy by Loymacheda

Personal Branding Strategist who was based in Dubai, UAE for the past 40 years. I have appeared in Coca-Cola’s Viral Youtube Social Experiment which garnered 21 Million views, Spoke at TED Talks held in Dubai, UAE and been featured on various media channels. What makes me stand out from the rest is the fact that I am completely tattooed head-to-toe, I am a school drop out and I chose not to work in the corporate world and ironically I teach, train and mentor people with Ph.D.s, Directors & CEOs. View Prices

3. Social Media Content Creation and Development

Content Creation

About This Gig

Social media are designed to allow people to share content quickly, efficiently and in real time. It has become a part of everyone`s life and it is something that influence in our daily life. Do you need help creating an effective marketing strategy for your business? I will create a professional presence that will attract customers every day more. If people don`t know about your business, they can`t become your customers. Social media increases the brand`s visibility, reach the wide audience through building relationships and communicating with potential customers. I will help you to direct access, without third party intervention.

Do you want new customers to discover your service?

I can help you use your social platforms to break down successfully the barriers between companies and customers. My services are:
  • Channel set up and optimization
  • Content creation
  • Attractive captions
  • Graphic design
  • Infographic
  • Scheduling
  • Hashtag research
  • Organic growth of likes and followers
View Prices

4. Social Media Marketing

Social media Management
My name is Iris, thank you for reading my gig! Social media marketing is a form of network marketing that involves creating content in order to achieve your marketing & branding goals, it includes activities like post design and other content creation that drives audience engagement. As your social media managermy job is to provide the right social media posts to suit your needs. What you will have as a plus on my service is the creative side of making the marketing process, I will manage to create curated content that speaks to your audience and increases your social presence. The decision to go from traditional marketing to social media is up to you and for that, I assure you will enjoy the benefits digital marketing brings to reach. Please select the package that suits your requirements, contact me for a custom offer. What I can do for you is written below:
  • Profile creation
  • Profile optimization
  • Content creation
  • Posts scheduling
  • Hashtag research
  • Graphic Design for Platform use

BONUS (Ask for it)

I offer the creation of my services across:
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Google +
  • YouTube

5. Personal  WordPress Website

Personal website-01
More Services Check Out Best Online Services for Personal Branding More about Personal Branding Personal Branding Examples

Conclusion

Creating a personal brand isn’t easy. It requires a lot of thorough research to do it. it’s all about what you stand for and what people should expect from what you have posted. Keep track on what is working and what isn’t. More about Personal Branding Personal Branding Examples

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