What is personal Branding. In this day and age, effective personal branding is a measure of success. This is not only in the field of branding and marketing, but in business too. A great personal Brand will attract new people and opportunities to you. However, few professionals understand what personal branding is and how it is important to them.
Personal Branding Definition
Businesses building themselves to brand is a common trend in recent times. Why cant individuals do the same. Actually they can. And gain the full benefits that comes with branding. This is called personal branding. So what is personal branding?
Personal branding is the process or practice of marketing and representing individuals in their careers as brands. Just like branding, it is a process that involves developing and maintaining a reputation and impression to people they interact with. Personal branding views success as self packaging. This refers to the overall mental picture people create when they think of the individual.
What is the importance of personal Branding
Branding sets you apart from the crowd
A personal brand may be a good way to demonstrate your skills and knowledge in a particular subject or field.
You might be far more knowledgeable than John Doe next to you, but if someone Googles your name and John Doe’s and John is the one with a private brand and professional online presence, he’s getting to look better than you and gets more opportunities.
Building a brand is your chance to point out your audience what you recognize and why you recognize it, and it’ll help set you aside from others who could be vying for an equivalent opportunities but who haven’t taken the time to create their personal brand
Personal Branding opens you up to more opportunities
A great personal brand will cause a mess of opportunities, including: More business, Job interviews, B2B engagements, Networking opportunities, Promotions, Partnerships and more
A personal brand is the building blocks which will cause success for your future as a professional. It can assist you reach any number of goals, both personal and professional, and it also can cause many opportunities for advancement in your career.
Branding forges trust from your audience
When someone introduces themselves nowadays, the first thing most people do is to look for them online. Either on Facebook, Instagram or any other online media. If they find you they gain more trust of course depending on how you have branded yourself.
There is a large push nowadays to “shop small”, and influencer advertising is so successful.
People are far more likely to shop from, and hear , someone who looks, talks, and acts like them as against an big corporations.
So if you build your personal brand sort of a business, but still maintain a private front, you’re bound to inspire trust from your audience.
Personal branding tips
1: Reach out and interact
Reaching out and interacting with your audience should be your goal if you would like to be more personal and close to your targets.
2: Respond to your audience directly
When you directly interact you present your brand as respectful and shows the personal side of your brand.
3: Take advantage of visual content- images videos
Attractive images and videos act as windows and doors that attract audience to your brand from a far. They then come in and see and hear what you have to say.
4: Be transparent and show it
Know what your brand represents and surround your communication and interact with this as your base. Do not be two faced. Be transparent.
5: Add a Blog
Another good way you’ll show a really personal side is to make a blog and link it within your network. This will be a business-based blog, but the content thereon can affect a more personal side of your dealings, like expansions, news about employees, updates, and anything that provides people a peek through the curtain.
6: Participate in the Experience
Show willingness to join and network in platforms along your line of interest. Facebook & LinkedIn have different groups. Join to permit the human element of your brand to come out. You do not need to be super active just show willingness to network and when people search for people in your field you will pop up as a related topic. This will make it easier for your relevant audience to find you.
7: Have a Solid personal brand Identity
Think about your business as an actual person speaking with one consistent voice. Make your branding consistent across platforms.